BizKid$ Wins Daytime Emmy Award, Wegner Award

Show recognized for its innovative contribution to financial literacy education


The Emmy Award-winning Biz Kid$ program—the first national television series ever sponsored by credit unions—will win the National Credit Union Foundation’s 2010 Wegner Award for Outstanding Program.

“First Biz Kid$ won the highest national honors in the TV industry. Now it will win the highest national honors in the credit union movement,” observed Missouri Corporate Credit Union President & CEO Dennis DeGroodt, who chaired NCUF’s Awards & Recognition Committee during Outstanding Program nominations.

A full curriculum with activities and tests accompanies every episode of the television show, including five core episodes in Spanish. These can be downloaded for free from the BizKid$ page.

Biz Kid$ Makes Television History

While Biz Kid$ won its first Emmy Award, the program has already made television history. After just three seasons, Biz Kid$ is the highest-carried program on American Public Television.

At least once a week, 334 PBS stations serving 50 states and DC broadcast Biz Kid$ to more than 112 million households – including more than 230 million people over age two. This represents 97% of the public television market and exceeds all American Public Television children's programs in carriage by 30%.

Most PBS stations are airing Biz Kid$ in prime time slots for children’s viewing: weekdays after school and weekend mornings.

Credit Unions Support Biz Kid$

Every Biz Kid$ episode begins and ends with a student pulling down a projection screen over a classroom blackboard to reveal the America’s Credit Unions logo. With a class full of students watching, a narrator reminds viewers that “Production funding for Biz Kid$ is provided by America’s Credit Unions, where people are worth more than money.”

“As CEO of an educational credit union, I saw the value and potential of this innovative program from early on,” reflected Rudy Hanley, president & CEO of SchoolsFirst Credit Union in Santa Ana, Calif., one of Biz Kid$’ many financial supporters since its inception. “Through the Biz Kid$ program, credit unions are at the forefront of teaching youth about financial independence and social entrepreneurship. The return for our investment has been the promotion of credit unions’ core values of self-help, economic empowerment, and volunteerism.”

Every Biz Kid$ episode includes four stories from successful young entrepreneurs reinforcing the importance of budgeting, saving, and giving back to their community. Several of the featured youth have joined credit unions to achieve their dreams.

“Our vision is for Biz Kid$ to do for financial education what Bill Nye did for science,” explained Executive Producer Jamie Hammond, an Emmy Award-winning creator of Bill Nye the Science Guy. “Biz Kid$ is designed to engage young people with fun, fast-paced programming that will help them develop life skills in financial literacy and entrepreneurship. To accomplish this goal, each episode focuses on a specific learning objective.”

More than a Hit TV Series

Biz Kid$ is much more than a hit TV series. Biz Kid$ is also a popular financial education curriculum.

All 39 episodes of Biz Kid$ come with lesson plans, teaching materials, and activities that meet national financial literacy standards. Biz Kid$’ curriculum was developed by a credit union advisory group and Outreach Extensions, creator of educational materials for Bill Nye the Science Guy, Liberty’s Kids, Kratts’ Creatures, and other teachable public television series.

Biz Kid$ Reaches Classrooms & Communities

Credit union professionals and volunteers, as well as school teachers, are teaching the lessons from Biz Kid$ in classrooms. Many are extending their outreach to after-school programs such as the Boy Scouts, Girl Scouts, Boys & Girls Clubs, and 4-H. All curriculum and collateral materials are available on CD-ROM or via free download on the interactive Biz Kid$ website, Expanded core curriculum for five modules is available in both Spanish and English.

In just the past year, over 64,000 teachers have used the Biz Kid$ curriculum to educate 9.2 million students. Many of these students are in low-income districts.

Credit union educational staff and volunteers who use the Biz Kid$ curriculum earn credit for their presentations from the National Youth Involvement Board (NYIB).

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